Ray White · Gold Coast
AdamSargeant
Prestige & luxury property specialist across the Gold Coast's waterfront, canal front and most tightly held addresses.
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Ray White · Gold Coast
Prestige & luxury property specialist across the Gold Coast's waterfront, canal front and most tightly held addresses.
Ray White Luxury Homes
Why Ray White
Ray White sells more luxury real estate than any other brand in the country
Ray White sells more property in Australia than any other franchise, by a wide margin. Because of that, people don't always realise that the luxury market is a key part of the Ray White brand, especially in the $3 million-and-below price range. Think about what that means: the buyers selling and upgrading in that space are already on our database, ready to purchase.
The Power of the Franchise Network
The strength of a national network is fast becoming a game-changer.
For a long time, the Gold Coast prestige market has been dominated by boutique agencies. Some are very good operators and some are not so good, but overall, the major franchises haven't had a strong presence here for the last 15 years.
The market has changed, though. The strength of a national network is fast becoming a game-changer.
Ray White's Luxury Performers
Northern Gold Coast
Top 10 Ray White agent in QLD
Brisbane
Number 1 Ray White agent in QLD
Australia
Number 1 Ray White agent in the country
Sydney
Top Ray White agent in Sydney
When you look at these names, and at agencies where plenty of other talented agents could have taken them, you can see why Ray White is becoming a force in the Gold Coast luxury market again. It comes down to the network.
The network lets us work with qualified buyers from other parts of Australia who are ready to purchase in the luxury market.
Marketing Is the Baseline, Not the Edge
Marketing is only the baseline of what's needed to sell a property at the highest possible price.
If you have been on the market, or watched it closely of late, you will have noticed that a property can be listed twice with no result, because they are all doing the same thing.
Agent marketing is a big part of selling. But marketing is only the baseline of what's needed to sell a property at the highest possible price.
The basics every agent should provide
Marketing video
Floorplans, drone photography and professional photography
Home staging, where appropriate
Premium listings on the major portals (realestate.com.au and domain.com.au)
Admin preparation, including AML, disclosure and brochures
Beyond the Basics: The Buyer Database
Ray White runs a 90-day buyer match to keep things current.
If a buyer has been on a database for a while without buying, you have to wonder why. Often, especially in this market, it's because they aren't prepared to make an acceptable offer.
So how useful is an agent's database really? Unless a buyer is looking for a specific property, the agent needs a strong relationship with them for the database to be worth much. In the luxury price range, an agent might have only five to ten truly qualified buyers, and they hold them tight, often because those buyers may be selling their own homes. Beyond that, most databases are made up of email enquiries and open home attendees. Those buyers appear on most agents' lists and are searching online regularly anyway.
Our Unique Advantage
The unique tool I use, which only a handful of exclusive agents have developed, is a Sellers Concierge.
This is the advanced level of getting your property in front of buyers. Your property is put in front of other agents, financial advisers, buyers' agents and luxury boat sellers, interstate and overseas. Wherever there are buyers, we have people on the ground working with us.
I developed this tool personally, using technology and my network. It puts your property in front of the wealthiest people buying property in Australia.