Ray White · Gold Coast
Prestige & luxury property specialist across the Gold Coast's waterfront, canal front and most tightly held addresses.
Ray White Luxury Homes
Why Ray White
Ray White sells more real estate than any other brand in the country
Ray White sells more property in Australia than any other franchise, by a wide margin. Because our signs appear on everything from entry-level homes to high-end properties, people don't always realise how important the luxury market is to the Ray White brand. In the $3 million-and-below price range, we are the clear leaders. Think about what that means: buyers who are selling and upgrading in that space are already on our database, ready to purchase. And as those buyers move up above the $3 million mark, they're already aligned with the Ray White brand.
The Power of the Network
A national network has become one of the most powerful advantages a seller can have.
For the past 15 years, the Gold Coast prestige market has been the domain of boutique agencies. Some have served their clients exceptionally well. Throughout that time, though, the major networks have had little real presence at the top end of the market.
That is changing. Today's prestige buyer is as likely to be from inner Brisbane, Sydney or Melbourne as from down the road. Many are expats returning home, or farmers and large rural landowners looking for a coastal lifestyle. In that market, a national network has become one of the most powerful advantages a seller can have.
Ray White's Luxury Performers
Northern Gold Coast
Ranked #10 in Queensland, and has held the number one position in the Ray White Queensland group at times. He's an outstanding agent, backed by an outstanding office and network. He focuses on selling luxury property on the Northern Gold Coast, and his vendors then become buyers, with a portion looking to purchase in other parts of the Gold Coast.
Brisbane
Number 1 in Queensland for annual luxury volume, consistently settling more than $300 million in sales every year. He leads the number 1 office in Queensland (our office is ranked number 2). His sales are at the very top of the market, with an average sale price of approximately $4.7 million, including sales of $17 million and $14 million in September 2026 alone. He has a constant flow of buyers relocating to the Gold Coast in the luxury price range.
Australia
The No. 1 sales agent in Australia for 11 consecutive years, from 2016 to 2026. He and his team consistently write around $1 billion in property sales every year. Alexander recently spent time with our team. He has sellers, and is even connected to people who buy holiday homes for the winter and holiday seasons on the Gold Coast and in other places.
The Rubinstein Group, Sydney
He's the No. 1 International Principal across the global Ray White network. He reached the network's elite ranking a record six weeks into the financial year, writing nearly $200 million in property in just three months. Over a rolling 12 months, he sold around $257 million across roughly 40 properties, an average of more than $9 million per sale. He also brokered the off-market sale of The Peninsula House in Vaucluse for $57 million, one of the highest residential sales in the country. Like Alexander, he works with people downsizing or looking for holiday homes.
I mention these agents not to impress you, but to show you what sits behind our network.
Your buyer may not live here yet.
Through this network, we are connected with downsizers leaving homes worth $50 million or more for a life on the coast, and with relocating buyers in the $3 million to $10 million range. Each of these agents is surrounded by many other talented people, and every one of them is connected to the same network. That network is why Ray White is once again a force in the Gold Coast luxury market. When you list with me, these relationships, and more, work for you.
Marketing Is the Baseline, Not the Edge
When everyone's marketing is excellent, excellent marketing alone no longer sets a property apart.
If you have been on the market, or watched it closely of late, you will have seen properties sit unsold through one agent, then a second, with marketing and presentation that barely changes. Many homes share similar architecture and end up looking the same online, and the marketing offers little to tell them apart. One agent's video might be slightly better, another's drone photography sharper, but nothing truly stands out. The standard of marketing across the Gold Coast is outstanding, and it's hard to fault the industry's effort. When everyone's marketing is excellent, though, excellent marketing alone no longer sets a property apart.
Agent marketing is an important part of selling. But it is only the baseline of what's needed to sell a property at the highest possible price.
The basics every agent should provide
Beyond the basics are the buyer database and social media.
The Buyer Database
How useful an agent's buyer database is depends on a few questions:
Ray White runs a 90-day buyer match to keep it current.
If a buyer has been on a database for a while without buying, it's worth asking why. Often, especially in this market, it's because they aren't prepared to make an acceptable offer, so they keep searching. Their priority isn't the perfect property. It's the property that offers the most value and ticks most of their boxes.
A qualified buyer is different.
They are searching specifically for the right property, and for them, value isn't about the lowest price. It's about paying a fair price for the right home. An agent will typically hold just five to ten of these buyers at any time.
Beyond that, most buyers on a database have no loyalty built on a trusted relationship. If they see a property online, they will attend the open home and engage with whichever agent has the listing.
Built for a Changing Market
If you own a luxury property on the Gold Coast, you're no stranger to business and markets. Every market changes at some point, some more than others. A business can be booming one day, then a slight and unexpected turn changes everything, and you have to adapt.
There's a line often attributed to Charles Darwin that fits well here:
"It is not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change."
Very few agents in Australia are using a similar strategy to the tool we use in the current market, and it's one that has adapted to that change. It isn't social media or internet marketing. It's something different.
We call it
Imagine people on the ground, connected with the unique buyers of luxury property throughout Australia, all working for you.
Find out more about The Vantage Network →
Social Media
Reach versus results
Social media is a very different space in today's property market, so it's essential to understand how it really works when promoting your home.
The basics are geographic targeting with an eye-catching video or set of photos, usually through the Domain or realestate.com.au social media push. These campaigns benefit the portals as much as they benefit the agent and your property. Creative video has real merit, and a great one will catch attention. What matters most, though, is who is watching. In most cases, it's the people who live around your property, not the buyers you actually need. Beyond that, some agents use a slightly different approach, reaching people who visit the area and search real estate-related keywords.
Almost all of this activity happens on Meta, meaning Facebook and Instagram. A few companies have dedicated professionals who can reach buyers interstate and overseas. That takes experience, and usually an agency with longevity in real estate social media. Even then, the question remains: how many buyers actually come from social media?
If you and your friends have seen your property online, it feels like the campaign is working. But is it? People often click and fill in enquiry forms out of boredom, and those enquiries lead nowhere.
The numbers tell the story
of social media leads convert to a sale
you need 50–100 people who have made contact with you for a possible sale
a gamble of up to $15,000
The numbers tell the story. Only 1 to 2% of social media leads convert to a sale. That means you need 50 to 100 people who have made contact with you for a possible sale, a gamble of up to $15,000. In the United States, top agents get closer to 1 in 33 leads, but the Gold Coast and Australia are currently behind that.
Source: Jamil Academy, Real Estate Lead Conversion Rate Benchmarks 2026